Many consumers contacted the companies after receiving direct-mail coupons through advertising services, such as “Super Coups” and “Clipper Magazine,” which advertised “Whole Duct House Cleaning” for prices from $37.95 to $69.95. The Division alleged that the companies often failed to perform the services for the specified price. In many cases, the coupons were allegedly used to bait the buyer into purchasing higher-priced services.